It’s really very simple, but there’s one tip that could help you get the most out of your prints.
.jpg)
Often times, clients will take their digital images and make prints at a consumer lab like Target, Walmart, Costco or Shutterfly. If you were to print the same image at all of these places, you would get very different results. Why? Some things you have no control over – the paper they use, the type of printer – but, there is one thing you can change that will help you get the best prints possible.
Consumer print labs will take your image and ‘enhance’ it by adjusting the exposure, contrast, and saturation. They will try to correct skin tones and sharpen your image without even asking. You don’t have to stand for this!
The next time you are having prints made at a consumer lab, look for an option that asks to ‘auto-enhance’ or ‘auto-correct’ your images. UNCHECK THAT OPTION!! Shutterfly calls this option Vivid Pics. Do not choose this option.
If you are printing images from a professional photographer, they’ve spent hours editing your images to fine tune exposure, color, and contrast. Allowing a consumer lab to add to these edits will alter your image and you’ll end up sad and annoyed.
Now that you know the secret, your prints will thank you.
